HomeCampus LifeDesigning the Perfect Flyer

Designing the Perfect Flyer

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It is almost a month until various clubs and organization of all sizes, cultures and academics set-up their booths in the Library Quad in hopes of gaining new membership. For these clubs and orgs, these three weeks are crucial in getting students interested to get involved with their organization. However, students passing by to class or strolling around can get overwhelmed with all of the different booths that are set-up. One of the best resources a student can receive from any organization they are interested in are fliers. Here are some tips on how to create the best flyer that will, hopefully, stand out from the rest to potential members.

1. Be Simple

You do not need to have everything about your organization on your flyer. Remember the Five W’s- Who, What, When, Where and Why (optional). Leave all of the fancy details for your kick-off meeting!

2. Choose the Right Font

Make sure students are able to read the information on your flyer. The font you think looks elegant or pretty may drive a student away from reading the entire flyer.

3. Use Pictures

Select pictures that best represent your organization’s atmosphere but do not use too many. This is a great way to first introduce your organization to students, especially if they took your flyer without stopping by your booth.

4. Make it Pop

If using color on your fliers is your thing, by all means go for it, just be careful with which colors you decide to use. It is nice to have colors that pop out to a passing student but do not use too many colors that may create a distraction. Stick to one to three colors that all look good together.

5. Maximize Your Flyer Count

If you are a small organization that may not have a lot of money in the ASI bank, do not let it discourage you from putting together a flyer! Maximize your savings by printing four fliers on one 8 1/2″ x 11″ paper and use black and white ink.

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