Sac State student, Brittany Post (ASI’s photographer and videographer) is an entrepreneur with her own clothing line. We sat down with her to learn more about her business and find out how Sac State made an impact on her.
Tell us about your business
DN Apparel is an independent clothing company that I run. We specialize in creating shirts that were inspired by my life events.
What type of business is it? When did it launch?
DN Apparel is an online and independent business. I launched it January 2014, so it’s still a new business.
We do have a mission statement. Bringing you comfy clothes for seizing the day and night. Since we are called Day/Night, DN Apparel we decided to incorporate Carpe Diem and Carpe Noctem and my favorite quote from the Dead Poets Society.
Carpe, carpe diem, seize the day boys, make your life extraordinary.
When I was in high school, my cousin had contacted me with an idea of starting an accessory line with her. We did that for about 2 years and decided it wasn’t working out, she was living in LA and I was in Monterey. My cousin then started her own online store with vintage items she collected all around LA. Her success flew off and she is now a YouTube-famed fashion guru.
I was focused on school and getting into college so I put that business on hold. After taking a few business classes over the summer, I decided to start the company back up again and had a new approach. I was inspired by music, movies and life events and I wanted to express that in shirts.
How have you marketed your business?
Social Media is your best friend. Twitter was the one that helped gain attention in the Sacramento market. I was able to connect with celebrities and local band members, which led to them spreading the word about the clothing line to their fans. Simon, of the band Merchants helped us out a ton and still does. HE IS AMAZING!
The public relations program at Sac State has helped me become a better entrepreneur. ComS 123 and ComS 158 has taught me how to communicate and connect with the public/customers to meet their needs. I was able to apply that to the business and create relationships with our sponsors and customers.
Where would you like to see your business going in the next 3 years?
In the next 3 years, I would like to open a retail location in Los Angeles and New York. Also, I hope to see the guys in One Direction rocking out in DN Apparel at their next concert.
What is one piece of advice you would give to another student looking to create a business?
Be open to everything and by everything, I mean mistakes, criticism, etc. Creating a business is always a learning process and takes time. The success in the end is when it all pays off!
Anything else you want me to include?
Yes, my favorite quote that I live by!
“No matter what anybody tells you, words and ideas can change the world.”
-Dead Poets Society